Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below) for Mercedes-Benz. The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional Merecedes-Benz. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Write your paper in APA