A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.
The 3 projects that he is currently researching include the following:
He has asked you to assist by developing a report analyzing how each of these 3 projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public.
Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each. Your report should be 3-4 pages in length, not including title page and reference page.
The use of APA Style and at least 3 scholarly references published within the last 5 years is required.
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