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February 23, 2021
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February 23, 2021

Global economic environment

Market Potential Indicator
Visit the Market Potential Index for Emerging Markets page at GlobalEdge https://globaledge.msu.edu/mpi
Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:

What are the indicators used in developing this index?
Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
Using the MPI, which countries would be ideal for this company to enter? Why?

Resources to help you :
https://learn.snhu.edu/d2l/le/content/10338/viewCo…
https://learn.snhu.edu/d2l/le/content/10338/viewCo…
https://learn.snhu.edu/d2l/le/content/10338/viewCo…
 
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