Discussion Questions – Top Premier Essays

Value of Total Rewards
February 21, 2021
Project Management MS PROJECT – Top Premier Essays
February 21, 2021

Discussion Questions – Top Premier Essays

Consumer Behavior: (Answer all the following then combine all the answers to make 200-300 words total)

Questions: (use First person language, expressing your idea or opinion)
1. What is the definition of consumer behavior?
2. What considerations do you feel a marketing manager in today’s world should make in terms of consumer behavior?
3. In terms of your current or past employer what processes did consumers go through to become your client?
4. What was the impact of this process on your client and or society?

Evolution of Trends in Marketing (Answer all the following then combine all the answers to make 200-300 words total)
Questions: (use First person language, expressing your idea or opinion)
1. What factors do you feel impact consumer behavior the most & why?
2. What factors do you feel inspire new trends in marketing the most?
3. How does the need for instant gratification impact marketing?

Marketing Mess Ups?(Answer all the following then combine all the answers to make 200-300 words total)
Questions: (use First person language, expressing your idea or opinion)

1. What should be done if a company messes up a promotion?
2. If a national ad campaign promotes something that is not available in a particular state but shows up in ads in that state who should be held accountable, the company or the advertiser?
3. Have you ever argued for an advertised price and got the lower price that was not supposed to be promoted?

Where do marketers Mess up the Most? (Answer all the following then combine all the answers to make 200-300 words total)
Questions: (use First person language, expressing your idea or opinion)
Where do you think marketers mess up the most, and why?
Can you give any specific product examples?
1. Market Analysis2. Market Segmentation3. Marketing Strategy4. Consumer Decision Process5. Outcomes

Consumer Socialization (Answer all the following then combine all the answers to make 200-300 words total)
Questions: (use First person language, expressing your idea or opinion)

1. What processes can you remember going through as a child that prepared you to be a consumer?
2. Who had the greatest influence (socialization agent) on you being prepared to be a consumer?
3. Are there any life lessons that you learned on your path of becoming a consumer?
4. What was the most recent lesson you’ve learned as a consumer?
4. Did your peers influence you more than your parents?
5. Did you ever do something as a consumer solely because it was the inverse of what your parents advised?

Counterfeit Products & Protection Agencies (Answer all the following then combine all the answers to make 200-300 words total)
Questions: (use First person language, expressing your idea or opinion)
1. Can you think of any instances where a business has been wronged by an individual or other entity?
2. Have you ever purchased a counterfeit product or know someone that has?
3. I’ve never seen counterfeit money in person, have you?
4. Please share any counterfeit stories you may have.
 
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