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Discussion Topic, Module 1
Are American CEOs overpaid?
Your comments must be substantive. Refrain from short postings such as â€œI agreeâ€™, â€œit is a good ideaâ€, etc. You must clearly explain your position. The minimum number of postings is 3 for each module. Your postings must be over multiple days and in both weeks of the module. To be qualified to receive full grade for this assignment, the number of postings must exceed the minimum.
Follow these guidelines for case assignments for module 1, 2, and 3.
This case assignment provides an opportunity to improve your analytical skills. Before you begin, make sure youâ€™ve studied the materials in the assigned chapters thoroughly because you need to apply those concepts to your case analysis. Your assignment should include the following:
a. Title page
b. A table of content
c. Footnotes-you must link your analysis to the materials/concepts in the book. Footnotes must include page numbers.
d. The main body of the assignment should be 3 to 5 pages in length double-spaced. Use headings, sub-headings, bullets, etc. liberally for cleaner organization.
Read case # 3 (in your textbook) â€œLululemon Athletica Inc.” and Perform the following analysis:
How strong are competitive forces confronting Lululemon in market for the performance-based yoga and fitness apparel? Perform the five forces analysis to support your answers.
What does your strategic group map of the performance sports apparel industry look like? Is Lululemon well positioned? Why or Why not?
What are the Key Success Factors in this industry?
Chapter 3 of your text provides a detailed discussion of topics/tools that you would need to know in order to complete this assignment.
Save your work in Word (.doc).
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